You’re not in the map pack
Three firms get shown when someone searches for an accountant in your town. Everyone else is on a page nobody scrolls to. Being the better accountant does not put you in those three slots.
For local accounting firms & solo practitioners
Turn “accountant near me” into booked appointments.
accountantHere is a done-for-you blog and local SEO engine built exclusively for accounting practices. We publish the content, win the local search results, and route new client enquiries into your calendar while you stay billable.
No long-term contract · Every article reviewed before it publishes · Live in 14 days
accountant near me
14 days
From kickoff to your first published article
Weekly
Results re-scored and the content plan adjusted
0
Articles published without your sign-off
20 min
Of your month spent reviewing the queue
The honest diagnosis
Why good firms stay invisible
None of this is a competence problem. Every one of these is a visibility problem. Visibility is a system, not a talent.
Busy season eats your marketing
You start posting in June with real intent. By late January it has stopped. Google reads that stop-start pattern as a site that went quiet, and the rankings you paid for in effort quietly reset.
Referrals have plateaued
Word of mouth built your book, and it will not double it. Referral flow is capped by the size of your network; search demand is capped by the size of your city.
Your website is a brochure
Built once, never touched, no reason for anyone to return and nothing that turns a visitor into a booked call. It reassures the clients you already have and wins you none.
Generic agencies don’t get compliance
A marketing agency will happily publish “tax hacks” under your name. You’re the one holding the licence when a prospect acts on bad advice they read on your blog.
You can’t tell what’s working
Money goes out, “leads” come in, and nobody can connect the two. Without attribution, every marketing decision is a guess dressed as a strategy.
How it works
Four steps. Then it runs without you.
You are busy and your time is billable. Onboarding asks for about ninety minutes total. After that, the engine runs and you review a one-page report each month.
- 1
Discovery call
45 minutesWe map your services, your service area, the clients you actually want more of, and the ones you would rather stop taking. We also pull the real search terms people in your area type when they need an accountant.
- 2
We build the engine
Days 1–14Google Business Profile rebuilt properly, service and service-area pages written, local business schema, citation cleanup so your name, address and phone match everywhere, plus call and form tracking so every enquiry is attributable.
- 3
We publish, measure, and adjust
OngoingWe publish against the questions your future clients are searching, then watch what actually ranks, gets clicked and turns into calls. Topics that earn their place get built on; the ones that do not get dropped. The plan answers to the data, not to a monthly quota.
- 4
Enquiries land in your calendar
OngoingBooking form, tracked phone number, and a one-page monthly report: what ranked, what got clicked, how many people called, and which articles brought them in.
What’s included
Everything the visibility problem needs, in one engine
Not a content subscription. Not an SEO retainer with a slide deck. The whole path from search to booked appointment, run for you.
Done-for-you content, steered by data
We write for the questions that precede hiring an accountant, then let performance decide what comes next. You get the content the evidence supports, not a fixed quota of generic finance filler.
Local SEO & Google Business Profile
Profile optimisation, categories, service lists, weekly posts, citation consistency and local schema. This is the work that actually moves you into the map pack.
Service-area landing pages
A real page for every service in every town you serve, so you rank for “small business accountant in ___” instead of hoping your homepage covers it.
A site built to convert
Fast, mobile-first, and pointed at one action: booking a call. Clear pricing signals, visible credentials, and a form that does not ask for a life story.
Compliance-aware review
Every article is checked against current guidance and written to inform rather than advise. You approve before anything publishes, and you can veto anything.
Review generation
Automated, appropriately-timed review requests to happy clients: the single strongest lever on local ranking that most firms never systematise.
Monthly reporting that fits on a page
Rankings, traffic, calls, form fills and booked appointments. Written in plain English, with what we are changing next month and why.
Lead routing & booking
Enquiries arrive by email and text within seconds, land in your calendar, and sync to your CRM. A two-day reply is a lost client.
Local search
Own the searches that end in a phone call
Nobody searching “what is a balance sheet” is about to hire you. The searches worth owning are the ones with intent and a postcode attached. They are winnable because your competition is a stale website and an unclaimed profile.
- Intent, not impressions
- We chase the terms that come with a wallet and a deadline, not the ones that make a traffic chart look impressive.
- Your town, every service
- Coverage is built service-by-service and town-by-town, so you appear for the specific thing someone needs, where they need it.
- Compounding, not rented
- Ads stop the day you stop paying. Rankings and content keep working, and the asset stays yours whether or not you stay with us.
Searches we build you into
- accountant near me
- small business CPA in your city
- tax preparer near me open now
- bookkeeper for contractors in your city
- S-corp accountant in your city
- best accountant for freelancers near me
In practice
What changes in the first six months
Local SEO is a compounding asset, not a switch. Here is the shape of a typical engagement.
1
Month 1
Foundations land: profile, tracking, service pages, first articles published. Enquiries you were already getting become measurable for the first time.
2
Months 2–3
Long-tail articles start ranking and the map pack position begins to move. First enquiries arrive that no referral explains.
3
Months 4–6
Compounding kicks in. Competitive local terms start landing, and enough enquiry volume exists to be selective about which clients you take.
Replace this with a real client quote before launch. The strongest version names the town, the service, and what actually changed.
Fit
Built for one kind of business
We only work with accounting practices. That is the whole reason this works: the content, the keywords and the compliance review are all tuned to one profession.
A strong fit if you are
- A solo CPA, EA or chartered accountant with more capacity than enquiries
- A 2–15 person firm that grew on referrals and has run out of them
- A bookkeeping or advisory practice moving upmarket to retainer clients
- A firm that wants year-round clients, not a 1040 rush and nine quiet months
Probably not a fit if you are
- Looking for a one-off website with no ongoing content
- Expecting first-page rankings inside a month
- A national chain needing multi-region enterprise SEO
- Unwilling to spend twenty minutes a month reviewing what goes out
Pricing
A one-time build, then a flat monthly. No hourly billing. You have enough of that.
One plan, not a menu. Everything needed to win local search is included: a one-time build, then a flat monthly that runs and keeps optimising the engine.
Growth
For local accounting firms that want to be found first
$300/month
plus $1,000 one-time setup
Book a strategy callIncludes
- Done-for-you content, steered by what actually ranks
- Google Business Profile setup & ongoing optimisation
- Service and service-area pages built for your town
- Local business schema & citation cleanup
- Review generation from happy clients
- Call & form tracking, so every enquiry is attributable
- A one-page monthly report in plain English
- Nothing published without your sign-off
Add these when you need them
The plan wins you the search results and the calls. When you are ready to systematise what happens after the call, these bolt on with no re-platforming and no new contract.
- CRM integration & lead sync
- Client intake forms
- Newsletter & lead nurture
- Additional service areas
Priced individually. Worth raising on the strategy call.
The one-time setup covers building the engine: profile, tracking, service and service-area pages. The monthly fee runs and optimises it. It is month-to-month after an initial 90-day period because local SEO needs a quarter to show its hand. You own every article, page and asset we produce, permanently.
Questions
The things accountants actually ask us
Straight answers. If yours is not here, ask it on the call.
Will the content be accurate? I can’t have wrong tax advice under my name.
This is the objection we take most seriously. Articles are researched against current published guidance, written to inform rather than to advise, and reviewed by a human with accounting-sector experience before they reach you. Nothing publishes without your approval, and you can reject or rewrite anything. Where a topic depends on a client’s specific circumstances, the article says so and points to booking a consultation, which also happens to convert better than a false-confidence answer.
Is this just AI slop?
We use AI the way you use tax software: to do the mechanical part faster, not to replace judgement. Topics are chosen from real search demand in your area, structured against what already ranks, then edited and fact-checked by a person. If an article reads like it was generated and shipped, we have failed and you should tell us.
How long until I see results?
Google Business Profile improvements can show inside weeks. Long-tail articles typically start ranking in months two to three. Competitive local terms usually take four to six months. Anyone promising page one in thirty days is either buying ads or lying. We would rather tell you the real timeline now than lose you in month two.
Do I have to write anything?
No. One 45-minute discovery call, then roughly twenty minutes a month reviewing the queue. If you want to write, we will happily edit and optimise your drafts instead. Plenty of accountants have strong opinions worth publishing.
What if my city is competitive?
Competitive metros need a narrower entry point: a specific niche and a specific neighbourhood before the broad terms. We will tell you honestly on the discovery call how hard your market is and roughly how long it will take. If we do not think we can win it at your budget, we will say so.
Next step
Someone in your town is searching for an accountant right now
They will call one of the first three firms they see. Fifteen minutes on a call tells you exactly what it would take for that firm to be yours.
No pitch deck. No obligation. We will tell you if we are not the right fit.