You’re not in the map pack
Three firms get shown when someone searches for an accountant in your town. Everyone else is on a page nobody scrolls to.
For local accounting firms & solo practitioners
Turn “accountant near me” into booked appointments.
A done-for-you blog and local SEO engine, built only for accounting practices. We publish, we win the local results, and enquiries land in your calendar while you stay billable.
No long-term contract · Every article reviewed before it publishes · Live in 14 days
0 days
From kickoff to your first published article
Weekly
Results re-scored and the content plan adjusted
None
Articles published without your sign-off
0 min
Of your month spent reviewing the queue
Watch first
The whole thing, explained in 90 seconds.
How a firm goes from invisible in local search to the name people call — without you writing a word.
90 seconds · No sound required to follow along
The honest diagnosis
Being the better accountant won’t get you found.
None of this is a competence problem. Visibility is a system, not a talent.
Busy season eats your marketing
You post with real intent in June. By late January it has stopped, and Google reads the silence as a site that went quiet.
Referrals have plateaued
Word of mouth built your book, and it will not double it. Referrals are capped by your network; search is capped by your city.
Your website is a brochure
Built once, never touched, nothing that turns a visitor into a booked call. It reassures the clients you have and wins you none.
Generic agencies don’t get compliance
A generic agency will happily publish “tax hacks” under your name. You are the one holding the licence.
You can’t tell what’s working
Money goes out, “leads” come in, and nobody can connect the two. Every decision is a guess dressed as a strategy.
How it works
Four steps. Then it runs without you.
Onboarding asks for about ninety minutes of your time. After that, the engine runs and you read a one-page report each month.
- 1
Discovery call
45 minutesWe map your services, your area, the clients you want more of, and the real search terms people nearby type when they need an accountant.
- 2
We build the engine
Days 1–14Google Business Profile rebuilt, service and service-area pages written, citations cleaned up, and call and form tracking so every enquiry is attributable.
- 3
We publish, measure, and adjust
OngoingWe publish against the questions your future clients search, then watch what ranks and turns into calls. Winners get built on; the rest gets dropped. The plan answers to the data.
- 4
Enquiries land in your calendar
OngoingBooking form, tracked phone number, and a one-page monthly report: what ranked, who called, and which articles brought them in.
What’s included
Everything the visibility problem needs, in one engine
Not a content subscription. Not an SEO retainer with a slide deck. The whole path from search to booked appointment, run for you.
Done-for-you content, steered by data
We write for the questions that precede hiring an accountant, then let performance decide what comes next.
Local SEO & Google Business Profile
Profile, categories, weekly posts, citation consistency and local schema. The work that actually moves you into the map pack.
Service-area landing pages
A real page for every service in every town you serve, so you rank for “small business accountant in ___”.
A site built to convert
Fast, mobile-first, and pointed at one action: booking a call. A form that does not ask for a life story.
Compliance-aware review
Every article is checked against current guidance and written to inform, not advise. You approve before anything publishes.
Review generation
Well-timed review requests to happy clients: the strongest local ranking lever most firms never systematise.
Monthly reporting that fits on a page
Rankings, traffic, calls and booked appointments, in plain English, with what changes next month and why.
Lead routing & booking
Enquiries arrive by email and text within seconds and land in your calendar. A two-day reply is a lost client.
Customer website
Roadmap Tax turns expertise into a clear next step.
A focused website that explains complex year-round tax planning, lets visitors estimate potential savings, and makes booking a strategy call easy.
- Clear positioning for high-income earners
- Interactive savings estimator
- Direct path from interest to booking
Local search
Own the searches that end in a phone call
Nobody searching “what is a balance sheet” is about to hire you. The searches worth owning come with intent and a postcode, and your competition is a stale website and an unclaimed profile.
- Intent, not impressions
- We chase terms that come with a wallet and a deadline, not ones that make a traffic chart look good.
- Your town, every service
- Coverage is built service-by-service and town-by-town, so you appear for the exact thing someone needs, where they need it.
- Compounding, not rented
- Ads stop the day you stop paying. Rankings keep working, and the asset stays yours.
Searches we build you into: accountant near me, small business CPA in your city, tax preparer near me open now, bookkeeper for contractors in your city, S-corp accountant in your city, best accountant for freelancers near me
In practice
What changes in the first six months
Local SEO compounds. Here is the shape of a typical engagement.
1
Month 1
Foundations land: profile, tracking, service pages, first articles. Enquiries you already get become measurable.
2
Months 2–3
Long-tail articles start ranking and the map pack position moves. First enquiries arrive that no referral explains.
3
Months 4–6
Compounding kicks in. Competitive local terms land, and there is enough volume to be selective about who you take.
Fit
Built for one kind of business
We only work with accounting practices. Content, keywords and compliance review are all tuned to one profession.
A strong fit if you are
- A solo CPA, EA or chartered accountant with more capacity than enquiries
- A 2–15 person firm that grew on referrals and has run out of them
- A bookkeeping or advisory practice moving upmarket to retainer clients
- A firm that wants year-round clients, not a 1040 rush and nine quiet months
Probably not a fit if you are
- Looking for a one-off website with no ongoing content
- Expecting first-page rankings inside a month
- A national chain needing multi-region enterprise SEO
- Unwilling to spend twenty minutes a month reviewing what goes out
Questions
The things accountants actually ask us
Straight answers. Anything else, ask on the call.
Will the content be accurate? I can’t have wrong tax advice under my name.
This is the objection we take most seriously. Articles are researched against current published guidance, written to inform rather than to advise, and reviewed by a human with accounting-sector experience before they reach you. Nothing publishes without your approval, and you can reject or rewrite anything. Where a topic depends on a client’s specific circumstances, the article says so and points to booking a consultation, which also happens to convert better than a false-confidence answer.
Is this just AI slop?
We use AI the way you use tax software: to do the mechanical part faster, not to replace judgement. Topics are chosen from real search demand in your area, structured against what already ranks, then edited and fact-checked by a person. If an article reads like it was generated and shipped, we have failed and you should tell us.
How long until I see results?
Google Business Profile improvements can show inside weeks. Long-tail articles typically start ranking in months two to three. Competitive local terms usually take four to six months. Anyone promising page one in thirty days is either buying ads or lying. We would rather tell you the real timeline now than lose you in month two.
Do I have to write anything?
No. One 45-minute discovery call, then roughly twenty minutes a month reviewing the queue. If you want to write, we will happily edit and optimise your drafts instead. Plenty of accountants have strong opinions worth publishing.
What if my city is competitive?
Competitive metros need a narrower entry point: a specific niche and a specific neighbourhood before the broad terms. We will tell you honestly on the discovery call how hard your market is and roughly how long it will take. If we do not think we can win it at your budget, we will say so.
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Next step
Someone in your town is searching right now.
They will call one of the first three firms they see. Fifteen minutes tells you what it takes for that firm to be yours.
No pitch deck. No obligation. We will tell you if we are not the right fit.