How accountantHere works
The four-step process behind a done-for-you blog and local SEO engine for accounting firms, from discovery call to booked appointments.
How it works
Four steps. Then it runs without you.
You are busy and your time is billable. Onboarding asks for about ninety minutes total. After that, the engine runs and you review a one-page report each month.
- 1
Discovery call
45 minutesWe map your services, your service area, the clients you actually want more of, and the ones you would rather stop taking. We also pull the real search terms people in your area type when they need an accountant.
- 2
We build the engine
Days 1–14Google Business Profile rebuilt properly, service and service-area pages written, local business schema, citation cleanup so your name, address and phone match everywhere, plus call and form tracking so every enquiry is attributable.
- 3
We publish, measure, and adjust
OngoingWe publish against the questions your future clients are searching, then watch what actually ranks, gets clicked and turns into calls. Topics that earn their place get built on; the ones that do not get dropped. The plan answers to the data, not to a monthly quota.
- 4
Enquiries land in your calendar
OngoingBooking form, tracked phone number, and a one-page monthly report: what ranked, what got clicked, how many people called, and which articles brought them in.
What’s included
Everything the visibility problem needs, in one engine
Not a content subscription. Not an SEO retainer with a slide deck. The whole path from search to booked appointment, run for you.
Done-for-you content, steered by data
We write for the questions that precede hiring an accountant, then let performance decide what comes next. You get the content the evidence supports, not a fixed quota of generic finance filler.
Local SEO & Google Business Profile
Profile optimisation, categories, service lists, weekly posts, citation consistency and local schema. This is the work that actually moves you into the map pack.
Service-area landing pages
A real page for every service in every town you serve, so you rank for “small business accountant in ___” instead of hoping your homepage covers it.
A site built to convert
Fast, mobile-first, and pointed at one action: booking a call. Clear pricing signals, visible credentials, and a form that does not ask for a life story.
Compliance-aware review
Every article is checked against current guidance and written to inform rather than advise. You approve before anything publishes, and you can veto anything.
Review generation
Automated, appropriately-timed review requests to happy clients: the single strongest lever on local ranking that most firms never systematise.
Monthly reporting that fits on a page
Rankings, traffic, calls, form fills and booked appointments. Written in plain English, with what we are changing next month and why.
Lead routing & booking
Enquiries arrive by email and text within seconds, land in your calendar, and sync to your CRM. A two-day reply is a lost client.
Local search
Own the searches that end in a phone call
Nobody searching “what is a balance sheet” is about to hire you. The searches worth owning are the ones with intent and a postcode attached. They are winnable because your competition is a stale website and an unclaimed profile.
- Intent, not impressions
- We chase the terms that come with a wallet and a deadline, not the ones that make a traffic chart look impressive.
- Your town, every service
- Coverage is built service-by-service and town-by-town, so you appear for the specific thing someone needs, where they need it.
- Compounding, not rented
- Ads stop the day you stop paying. Rankings and content keep working, and the asset stays yours whether or not you stay with us.
Searches we build you into
- accountant near me
- small business CPA in your city
- tax preparer near me open now
- bookkeeper for contractors in your city
- S-corp accountant in your city
- best accountant for freelancers near me
In practice
What changes in the first six months
Local SEO is a compounding asset, not a switch. Here is the shape of a typical engagement.
Month 1
Foundations land: profile, tracking, service pages, first articles published. Enquiries you were already getting become measurable for the first time.
Months 2–3
Long-tail articles start ranking and the map pack position begins to move. First enquiries arrive that no referral explains.
Months 4–6
Compounding kicks in. Competitive local terms start landing, and enough enquiry volume exists to be selective about which clients you take.
Replace this with a real client quote before launch. The strongest version names the town, the service, and what actually changed.
Fit
Built for one kind of business
We only work with accounting practices. That is the whole reason this works: the content, the keywords and the compliance review are all tuned to one profession.
A strong fit if you are
- A solo CPA, EA or chartered accountant with more capacity than enquiries
- A 2–15 person firm that grew on referrals and has run out of them
- A bookkeeping or advisory practice moving upmarket to retainer clients
- A firm that wants year-round clients, not a 1040 rush and nine quiet months
Probably not a fit if you are
- Looking for a one-off website with no ongoing content
- Expecting first-page rankings inside a month
- A national chain needing multi-region enterprise SEO
- Unwilling to spend twenty minutes a month reviewing what goes out
Next step
Someone in your town is searching for an accountant right now
They will call one of the first three firms they see. Fifteen minutes on a call tells you exactly what it would take for that firm to be yours.
No pitch deck. No obligation. We will tell you if we are not the right fit.